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  • Robots.txt SEO – How to Optimize and Validate Your Robots.txt
    by Alex Chris on December 15, 2017 at 9:36 am

    One of the first things you need to check and optimize when working on your technical SEO is the robots.txt file. A problem or misconfiguration in your robots.txt can cause critical SEO issues that can negatively impact your rankings and traffic. In this post, you will learn what is a robots.txt file, why do you […]

  • www or no www – Best SEO Practices
    by Alex Chris on November 7, 2017 at 2:00 pm

    One of the very first things you need to decide when setting up a new website or blog, is whether to use www or no www in front of your domain. It’s a decision you need to take once in the beginning and stick to it for the lifetime of your website. In this post, […]

  • How Do Search Engines Work & Why You Should Care
    by Alex Chris on October 29, 2017 at 3:04 pm

    Have you ever wondered how many times per day you use Google or any other search engine to search the web? Is it 5 times, 10 times or even sometimes more? Did you know that Google alone handles more than 2 trillion searches per year? The numbers are huge. Search engines have become part of […]

  • How to Promote Your Blog Posts Without Taking Any Risks
    by Alex Chris on October 5, 2017 at 10:50 am

    It is necessary to have a blog post promotion strategy, simply because without one, your hardly produced content will not reach its full potential. Promoting your new blog posts in any valid way you can is not something optional but is necessary for your web site’s success. Every time you publish new content, it’s a […]

  • 11 Link Building Techniques For Ecommerce Websites (That Actually Work)
    by Alex Chris on October 2, 2017 at 1:22 pm

    Link building is the most challenging part of the whole SEO process. Everybody knows that in order to get high rankings you need strong links pointing to your website and yet the question remains, how to you build links to your website that can positively influence your rankings? There is no easy answer. Link building […]

  • How to Use a Blog to Increase Traffic and Sales of Your Ecommerce Store
    by Alex Chris on September 26, 2017 at 5:36 am

    Blogging is a valuable tool for all online businesses and that includes ecommerce stores. Through blogging you can increase traffic coming to your website either organically (search traffic) or from social media networks. It’s great for brand awareness, customer support and if done correctly, rankings and conversions. Why should all ecommerce websites have a dedicated […]

  • How To Successfully SEO Ecommerce Product Pages
    by Alex Chris on September 19, 2017 at 6:00 am

    Product page SEO is not just about SEO. As weird as this may sound, when optimizing your ecommerce product pages, you need to take into account other factors that affect the user experience.  A product page that offers a great experience for the users will also generate more sales and conversions. Your overall goal is […]

  • How to SEO Ecommerce Category Pages (A Step By Step Guide)
    by Alex Chris on August 22, 2017 at 11:38 am

    Category pages are very important for ecommerce websites. Having properly optimized category (or archive) pages can get you high rankings for keywords that can potentially generate sales and revenue. In this step-by-step guide, you will learn how to SEO your ecommerce category pages and increase your chances of getting organic traffic for terms related to […]

  • How to SEO Optimize the Homepage of your Online Shop
    by Alex Chris on July 19, 2017 at 10:21 am

    Good homepage SEO is vital for ecommerce websites. The homepage is one of the most important pages of an online shop and it has to be both user-friendly and search engine friendly. When potential customers visit your store’s homepage, they should be able to see at a glance: Who you are What you are selling […]

  • An Introduction to Ecommerce SEO For Beginners
    by Alex Chris on June 19, 2017 at 6:00 am

    What is the best way to promote your online shop and boost sales? How can you increase organic traffic to your ecommerce store without relying on PPC and paid advertising? The answer is through ecommerce SEO. In this post, you will learn what is ecommerce SEO, what is the difference with ‘normal’ SEO, why you […]

  • How much should SEO cost?
    by Simon Ensor on December 14, 2017 at 2:11 pm

    The price associated with an SEO campaign can be determined by a significant amount of factors: what work has been conducted previously? What internal resources are available to support the campaign? How competitive is the industry? What are the goals of the campaign? As a result, pricing SEO can sometimes feel akin to a ‘how long is a piece of string’ scenario. […]

  • How to future-proof your SEO for 2018
    by Rebecca Sentance on December 13, 2017 at 1:54 pm

    With just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year? […]

  • The Google AdWords training courses you need ASAP
    by Amanda DiSilvestro on December 12, 2017 at 1:51 pm

    Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to be trained in how to use AdWords to its best effect, here are the courses you need ASAP. […]

  • How to use Google Trends for SEO
    by Clark Boyd on December 11, 2017 at 9:09 am

    Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world's most popular search engine. Over time, the power of this service has been tapped in new and enlightening ways. Here's how you can use it for SEO. […]

  • Killer demand gen strategy, Part 3: Facebook advertising
    by Sana Ansari on December 8, 2017 at 2:19 pm

    If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. […]

  • The highs and lows of enterprise SEO: Which strategies paid off best in 2017?
    by Rebecca Sentance on December 7, 2017 at 1:48 pm

    As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole? What have been the biggest successes? […]

  • Highlights from TechSEO Boost: The key trends in technical SEO
    by Clark Boyd on December 6, 2017 at 12:47 pm

    Last week, the industry's first ever technical SEO conference was held in Boston. TechSEO Boost, organized by Catalyst, set out to be a "technical SEO conference that challenges even developers and code jockeys". Here are the highlights from a packed event. […]

  • PPC budget strategy: Tips for success on a limited budget
    by Tereza Litsa on December 5, 2017 at 1:47 pm

    You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. […]

  • What is an AdWords Quality Score and how can you improve yours?
    by Jessie Moore on December 4, 2017 at 2:38 pm

    If you're trying to master PPC, you need a firm understanding of your AdWords Quality Score. But what is it, and how can you improve yours? […]

  • 4 digital marketing challenges faced by franchises (and how to overcome them)
    by Marcela De Vivo on December 1, 2017 at 1:53 pm

    One of the biggest challenges facing a franchisee's growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. From poorly managed PPC campaigns to duplicate content between franchises, let’s take a closer look at how you can overcome many of the most common franchise marketing challenges. […]